Objective: Create buzz about St. Patrick's Day, host a full-house event, and encourage participation in a global competition.

Insight: the target audience, the "lads," often default to familiar routines: the same friends, the same places, and the same drinks. Tinder emerged as a key connection point within this demographic.

The Campaign: To grab their attention, we chose Tinder as the primary campaign platform. Through it, we initiated one-on-one conversations that were amplified to drive broader engagement and spark meaningful conversions. Check out the video for more details!