The Challenge: In the spirits industry, all brands are competing to win the top-of-mind among bartenders. It is a crowded space, and the typical approach is through bartender competitions.

The Ambition: To create the largest and only platform that connects and engages a community of bartenders in a unique, non-typical way.

The Campaign: We created the first community that didn’t ask anything from bartenders but instead gave back to them. We invited them to the best events, organized fun trips, gym classes, workshops, and more.

The Results: Achieved organic product listings in Dubai’s top venues, increased brand awareness, and fostered stronger brand love.