ABSOLUT, THE FACE OF THE EARTH PROJECT (Digital, experiential and PR)

Brand Objective: Keep the brand top-of-mind among creative millennials by localizing the global campaign "Create a Better Tomorrow Tonight."

Insight: Dubai is one of the most diverse cities in the world, hosting over 190 nationalities.

The Campaign: Celebrate diversity by launching a sculpture created with faces representing over 190 nationalities, bringing the brand's self-expression angle to life. The campaign began with an open call online, inviting consumers to participate in the project. This was followed by influencer activations and a high-profile event. The campaign achieved a social media reach of 2.3 million, an engagement rate (ER) of 30%, and influencer amplification reaching 1.8 million.

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Absolut Vodka (Brand Development)

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Jameson, St. PatrickĀ“s Campaign (Digital, PR, Influencers, Event, Retail)