THE RIPE MARKET (Digital Growth Strategy)

Developed the brand identity, online messaging, brand purpose, and content pillars, along with a comprehensive media and growth strategy to drive consumers through all stages of the marketing funnel—from awareness to conversion and retention

Created a lead generation strategy to increase B2B leads and secure sponsorships.

Activated channels: Instagram, Facebook, TikTok, LinkedIn, YouTube, and CRM.

Results: Achieved a 4x increase in partnership revenue, grew social media following by 20k+, and boosted engagement and lead generation.