THE RIPE MARKET (Head of Marketing)
Led the re-launch of The Ripe Market, overseeing the development of brand identity, content, partnerships, PR, collaborations, and influencer strategy for both B2C and B2B divisions. This resulted in a fourfold increase in partnership revenue, a 25% rise in footfall, a growth of 20K in social media followers, and significant improvements in engagement and lead generation.
Developed and led a team of three, instilling project management skills and fostering collaboration, which empowered them to successfully achieve their targets.